Here is a display at an exhibit of a span of Wim’s work over a 60 year period.
Once the Total Design studio had been established, from 1967 on Wim was responsible for the design of posters, catalogues and exhibitions of the Stedelijk Museum in Amsterdam. Throughout Crouwel’s life he has designed several font sets, of which the new Alphabet is best known. His inspiration came after seeing the first digital typesetters at a print exhibition in Germany. The roundings of several sizes of typeface were not alike due to the amount of pixels used, in Crouwel’s eyes it looked horrible. He felt it would be better to design a type face that was suitable for this machine instead of forcing it to use the typefaces that we knew. Thus, he drew the New Alphabet, a highly abstract font, based on a dot-matrix system.
Alex Acompora 